Questionnaire

By answering the following questions we will have a better understanding of your company, target audience, and your vision for your design project. Please answer as many questions as you can! Questions with an asterisk (*) are required.

Your Company and Target Audience

Client Name*






Please explain your company in your own words.*






What's the purpose of the project? What are you hoping to achieve with a new website?*






Who is your target audience?*






What is their age, profession and income (range)?






Is your target audience mainly female, male or both?*


Female Male Both



What are their interests?






How do customers make a buying decision with your company?






What's the single point you want your audience to walk away with after seeing your website, logo or marketing materials?*






What are their key criteria for using your products or services?






How do your clients hear about you?*






What is unique and superior about your products/services?






Website Design & Development

How will your clients benefit from your website's services?






If this is a website redesign, what do you not like about your current website?






Do you have any color combinations in mind?






Do you have any fonts that should be used in the design of the site? (True Blue may need this font in the event that we do not have it already.)






Qualities: Choose one or more! (Check Boxes to the left of the choices)*


Formal/Professional
Playful
Bold
Painterly (i.e. brushstrokes)
Tech-y
Contemporary
Retro
Dimensional (i.e. 3D illusion)
Cutting Edge



What is the "experience" you want customers to have from start to finish when interacting with your website?






What is the most important purpose of the website? Check all that apply. (Check Boxes)*


Information to customers.
Information to employees.
Having customers perform an action.
Customers/Employees must login on the homepage?
Other



Do you want the site to be scaleable (site fits any size monitor) or a fixed height and width? If fixed would you rather it be 800 x 600 or 1024 x 768 (The Majority of users use this size now). Please Choose One.*


800x600
1024x768
Scaleable
Not Sure!



Website Content

If we are redesigning your current website will you be using new content throughout the website or should we take the content from your current site?


New Content
Use Current Content
Both



If this is a brand new website will you need copy writing services?


Yes
No



Photography

Will we be using photography that you will supply for the website or should we search for stock photography, or both?


Stock Photography
Client-supplied Photography
Both



Competitor's Websites

Who are your competitors, and how are they representing themselves in the market?*






List 4 sites that you like. They can be companies in your industry or sites that you just like how they look!*






What are your limitations (budgets, timelines, branding guidelines)?






When do you need the website to launch?






Technical Aspects of the Website

Will you be hosting the website yourself or would you like information on this service?*


Hosting it Ourselves
Need Hosting Information



If you are hosting it with another company we will need technical specifications on the hosting environment as well as server login information.

Please provide any hosting information in the space provided.






Any preference on programming languages, software , etc?






Are you interested in Search Engine Optimization for your website?*


Yes
No



Before the design process can begin True Blue will need the following:
Logo files, fonts, any photography you would like to use, content for site, names and types of pages.





What is your email address?*






Comments/Notes