Services



Website Design  |  Website Developement  |  E-Commerce  |  Website Management
Website Maintenance  |  Search Engine Marketing  |  Viral Marketing
Email Marketing Design & Management  |  Social Media  |  Flash Design & Development
Website Hosting  |  Website Copywriting & Editing  |  Traditional Marketing Services



Website Design


True Blue develops and maintains websites, but we also design them. The design of your website should reflect your corporate image, and it should be easily navigable and intuitive for visitors. Our team of designers researches your company and industry, meets with key members of your staff, and clearly identifies your target markets to create the best overall design for your online marketing initiatives.


If you are a new company, great! We love to help companies get off the ground with their corporate image, including logo, tagline, business cards and website. Then, we’ll create a strategy to use your new branding throughout all marketing initiatives.


Corporate Website Design

The first place potential customers go when they research a company is your website. We specialize in custom-designed websites that reflect your current branding, or we can help create a new branding initiative from scratch. Sophisticated design elements and techniques add substance to your website and portray a highly professional look and feel to your visitors.


Already have a website and it just needs a facelift? We’re the surgeons for you! We often hear owners and employees say they are embarrassed about their current site so they don’t send anyone to it. We can take a site and just add a few design elements to update it or we can create an entirely new website—either way, you end up with a website you can be proud of!


Landing Page Design

A great landing page design helps optimize your search engine optimization and pay-per-click campaigns. Keywords are directly linked to a Landing Page with detailed information regarding the keyword the visitor typed in to Google or Yahoo. Quality landing page designs reinforce the ad, support your brand strategy and lead to a higher conversion rate.


Event/Promotional Website Design

Do you have a special business event you’d like to announce? We can create a custom-branded website to match your corporate branding, as well as the specific look and feel of the event you are hosting. The site can be as simple or interactive as you like. Your guests can RSVP online; sponsors can choose from various levels of sponsorship levels and purchase them through the website; the event’s itinerary can be included; speakers can be posted online for guests to review; and hotel and travel accommodations can also be displayed.


Microsites

A microsite, also referred to as a minisite or weblet, is a website or web page that acts as a supplement to a primary website. A microsite has its own URL but can typically be reached by going through the primary website as well.


A microsite often, but not always, has a different look and feel than the main corporate website. It can be the perfect venue to give in-depth information on a certain product, service, or event. Microsites are highly effective with Search Engine Optimization as well as Pay-Per-Click campaigns. You can link specific keywords directly to your microsite so that the visitor finds the most relevant content to their search.


Website Development


At True Blue, we deliver the whole package—website design, development, implementation and maintenance. We combine creativity, artistry and technology to develop the optimal site for your company.


Your website should reflect your professionalism, create brand awareness, and serve as a highly effective marketing and sales tool. Our programming experts are familiar with the latest technologies available and utilize the most economical and efficient programming language suited for your current and future needs. We have expertise in:


  • ASP
  • ASP.NET
  • PHP
  • XHTML
  • XML
  • DHTML
  • HTML
  • JavaScript
  • CSS
  • ActionScript
  • DATABASE DEVELOPMENT/DESIGN
    • MySQL
    • MS SQL
    • MS Access

E-Commerce/Shopping Cart Development


Of any sales venue, online spending is growing the fastest, up 19% in the last year. Internet penetration is at an all-time high, with 75% of adults in the U.S. online. The potential for online sales is enormous.


Are you ready to start selling your products online? Do you already have an online catalog but would like to take the next step to allow customers to purchase online? Whether you’re selling one product or hundreds, count on True Blue to develop an e-commerce site that delivers for you.


Features

Because we’ve developed so many ecommerce sites, we can make the process as painless as possible! We help organize your product catalog into the most effective categories, showcase your product images and features, and make the checkout process simple and easy so your customers keep coming back!


Management

In addition to setting up the entire shopping cart system, we can either manage your online store or train you to manage it yourself. You can even have the functionality to add new products, change pricing, place products on sale, create coupon codes, re-organize categories, add cross-selling products and change product images.


When you’re talking e-commerce, let True Blue show you what’s in store for you!


Content Management Options (CMS)

If you want an effective website, you have to keep it up to date. We can do that for you, through our website management and website maintenance programs, or you can choose to have your site built to accommodate a content management system, so you can update the site yourself.


For those tech savvy clients (or self starters) who love the web and all it stands for, True Blue offers three content management packages:


Basic CMS Plan

We can create a basic content management system that allows you to update a small number of specific text areas on your website. For example, we can create a CMS for the news on the homepage that you may change on a daily basis. This option is great for clients who want to use True Blue as their website experts for online marketing direction, but want the capability to make small changes.


Intermediate CMS Plan

This is a more flexible content management system that allows you to update the text for your entire website. This option does not allow any navigation changes or image manipulation. The intermediate plan is great for clients who would like to update the text/content throughout their websites but would like True Blue to remain as their website experts for new marketing initiatives and design changes.


Premium CMS Plan

This option is a more robust content management system that allows you to update everything, including the layout of your website. The premium plan is great for clients who want total control of their website. You will have the ability to add new pages, remove pages, move images, create links, add and remove text, create and edit a Blog, and create a microsite with a new look and feel. Monthly training and CMS updates (new options/functionality) are also part of the premium CMS plan.


Website Management


Website management is a little more involved than website maintenance. While website maintenance is mainly about updating current copy, website management is more strategic in nature.


When you contract with True Blue for website management services, we offer ongoing advice regarding how to run your site, update the site, and how to market your business online. We review the Google analytics and offer recommendations for improving sales and increasing traffic to your site.


Our website management services are offered by the hour or through a contracted number of hours per month. Constantly tweaking your site helps maximize the potential of your web presence.


Website Maintenance


Want True Blue to maintain and update your website? Our website maintenance program frees you to handle your core business while we make updates and changes for you. We’ll edit or add content, create new pages, add graphics and additional functionality—whether we built your site or not.


In many cases, having True Blue maintain your site can be less expensive than using a content management system and doing it yourself! With our website maintenance programs, you can pay by the hour or contract with True Blue for a certain number of hours per month. Either way, the job’s off your plate and onto ours!


Search Engine Marketing


Maximizing your potential to market your products and services on the Internet often involves search engine optimization and pay-per-click options—two of the most effective techniques for leading people to your site from popular search engines. These techniques can be used separately or together, depending on your marketing parameters and goals.


At True Blue, we can analyze your needs and put strategies in place to optimize your web presence.


Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines through the use of keywords and phrases. When a site is optimized, it ranks higher in the search engine results pages, and that leads to more visitors accessing the website.


True Blue can create your site (or revamp your current website) with advanced search engine optimization techniques built in. True Blue has a great deal of experience in the relatively new field of search engine optimization, and we've been successfully employing SEO techniques for companies in a wide range of industries.


We can create, implement and manage your SEO campaign—determining keywords and phrases, structuring links, tracking visitors, and adjusting both your site's verbiage and back-end code to optimize your search engine ranking.


Per-Per-Click (PPC)

Pay-per-click is an Internet marketing strategy where an advertiser only pays when a user actually clicks on an ad to visit the advertiser’s website. With search engines, advertisers typically bid on keyword phrases relevant to their target market. When a user types in a keyword for an Internet search, the advertisements are displayed.


At True Blue, we can manage your pay-per-click campaign, monitor and update bidding via our advanced software, manage listings and links, and deliver ongoing reports to you. From initial setup to ongoing account maintenance, we make sure your pay-per-click campaign is effective in revenue and lead generation.


Copywriting Services for SEO

We write new text or rewrite existing text to accommodate the keywords and phrases that we have identified as being critical to your SEO efforts. Writing text that incorporates those keywords and phrases while still sounding logical, welcoming and inviting ensures that not only will your site rank higher in the search engines, visitors will be more likely to remain on your site once they get there!


Viral Marketing


Viral marketing is a way to “get the word out” about your business through pre-existing networks, such as email, forums, blogging, message boards and social network websites, such as Facebook, Twitter, LinkedIn and Youtube.


True Blue can help you use these avenues to produce increased brand awareness or to achieve other marketing objectives, such as increased sales. It’s like word-of-mouth on the Internet. And, because people are passing along your message voluntarily, it can be a very cost-effective way of expanding your business success.


Viral marketing is based on human behavior. After all, don’t you tell friends about products and services you like or dislike? Viral marketing lets you harness the power of the Internet to do just that.


At True Blue, we can determine which viral marketing methods are likely to be most successful for your company and help you implement them!


Email Marketing Design and Management


Email—it should be a critical part of any company's marketing plan. Email marketing can help retain customers, keep members informed, increase sales, raise brand visibility and help you grow your business.


Email is faster and more affordable than traditional print mail, and it offers a great ROI. But to work, email has to be done well. Content needs to be clear and compelling. Graphics need to be visually appealing. Campaigns need to be personalized and relevant. Delivery needs to be timely and accurate. And results need to be thoroughly tracked and applied to future mailings. And that's where True Blue comes in.


Whether or not you already have a website, we’ll match your corporate identity to your email marketing campaign. We take the time to understand your goals and develop the best strategy—when to send out emails, what content to include, and who should receive the emails. We’ll track results, make changes when needed, and also keep you up-to-date on the rules and laws surrounding email marketing.


Social Media/Networking Websites


  • Would you like to allow customers to talk about your products to other customers so you can gain insight and feedback?
  • Do you have a family reunion coming up? If so, would you like your family to start chatting beforehand and keep in touch after the reunion?
  • Are you planning a high school reunion? Would you like to ask your classmates their preference on locations? True Blue can help create a social networking site for your personal or corporate use. We can help brand the site to match your corporate branding, or come up with a family reunion or class reunion theme to add excitement to your upcoming event!

At True Blue, we’ll make sure you have all the right connections!


Flash Animation Design & Development


True Blue offers Flash Animation and Design Services for your website. Flash animation is not right in every instance; however, when used appropriately, it can have a positive effect on your web presence. We offer simple flash animation to add motion and excitement to your site without distracting the visitor.


We also offer more complex animation to present product features and functionality online. In addition, Flash can be used as an interactive teaching tool, allowing customers/clients to learn about the product or service at their own speed.


Website Hosting


Confused about web hosting? No worries. We’ll host your website for you. We offer both shared and dedicated web hosting plans, suited to your needs. Our reliable and secure hosting plans provide customers with the latest technologies and platforms.


Our web hosting plans also offer many useful features, including real-time control center management. We offer web hosting packages that support the following:


  • ASP
  • ASP.NET
  • ColdFusion
  • PHP
  • SQL
  • MySQL
  • DNN
  • Perl
  • XML
  • CGI
  • and more!

And here’s another plus—True Blue doesn’t require any term contracts for either a shared or dedicated hosting plan.


Website Copywriting and Editing


Some people assume that anyone can write. They turn their websites into do-it-yourself copywriting jobs; or, they piece them together using existing print materials. As a result, many websites go live without being written, edited, or even proofed by professional writers.


After investing so much in developing an online presence, there’s no reason to neglect the very words that sell your business. True Blue Technologies can give your website a distinctive voice.


We do so through a wide range of services, including:


  • Writing the site from start to finish
  • Proofing and editing existing copy
  • SEO services
  • Collateral Materials

Writing for the web requires more than just slapping the copy from your brochure on your website. Our professional writers can give your company a cohesive voice—on your website and through such collateral materials as brochures, direct mail pieces, and press releases.


Traditional Marketing Services


It’s important that all your collateral materials have a consistent look and feel. They should complement your website design and vice versa. We can partner with your marketing team to ensure a consistent brand identity throughout all your written and online materials.


After you’ve developed your website, we’ll help you develop effective:


  • Brochures
  • B2B and B2C materials
  • Ads
  • Press releases
  • Postcards
  • Newsletters
  • Direct mail campaigns

We can serve as an extension of your marketing department and handle the graphic design, writing and printing for all your collateral materials.