There are many things that go into the development of an effective pay-per-click program. This page is intended to describe True Blue’s pay-per-click services.

Definition

Pay-Per-Click Advertising is a program that allows companies to bid on words that they believe users will search for to find services or products that they offer. The price of each word or phrase depends on how many people are bidding on it. Some words are more popular than others and the price reflects that. The price can range from 10 cents to $10. In the account you can decide how high you are willing to bid. The higher you bid, the better your chances of being seen higher on the list. You can also determine how much you want to spend each month and once that limit is met the program turns off for the month.

Services and Benefits

Setup- Setup involves the one-time effort of creating and setting up accounts for clients at the various pay-per-click engines. The client will be the “owner” of the account while True Blue will maintain and monitor the account on a daily basis. Setup also involves creating a reporting and analysis structure.

True Blue will work with a client to analyze keywords using various search term suggestion tools. These tools allow us to compare their terms to what users are actually searching for as well as what keywords their competitors are bidding on. We will rely on our experience to provide the client with alternate keywords and tactics that will most effectively produce the desired result.

Based on the results from previous successful campaigns, True Blue has developed specific tactics to improve the effectiveness of keyword ads’ copy. Keyword ads can generate higher click-through rates by following these learned copywriting tactics.

The maintenance agreement includes the efforts required to maintain the systems ability to feed the search engines. Also part of the maintenance agreement, True Blue will pull all of the information necessary from across the web to build a comprehensive set of reports that we will provide. Under a monthly maintenance agreement True Blue will provide:

• Consulting services to ensure that links appear in the top results
• Comprehensive monthly reporting and analysis
• Pay-per-click budget monitoring and management
• Keyword updates and enhancements
• Pay-per-click consulting and guidance
• Automatic bidding software
• Current market trends and practices in relation to the ever-changing search engine environment

Pay-per-click keyword charges are the costs charged by the search engines associated with paying for the use of the keywords. Keyword costs vary daily from as low as $0.10 per click to $10.00 and up depending on the popularity of the keywords. True Blue will deploy all of the auction environment drivers and programs necessary to build and monitor the pay-per-click environment. These fees are paid directly by the client, True Blue sets up the accounts and the client would place a monthly budget in the search engine accounts via the use of a corporate credit card.